Projects
Launch of Commercial Properties Vertical (Hubzu)
“Built Hubzu’s first Commercial Property vertical — simplifying onboarding and payments at scale.”
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Designed onboarding & payment flows for brokers/individuals with guided forms and Stripe integration.
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Collaborated with engineers & designers to ensure responsive and accessible UX.
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Impact: 40% lift in property onboarding, $150K new revenue in 90 days, contributed 12% of monthly GMV.
Hubzu Platform Revamp (Homepage, SRP, PDP)
“Redesigned Hubzu’s core experience — faster, cleaner, and more conversion-friendly.”
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Led UI/UX redesign using React components, simplified filters, responsive property cards, and cleaner CTAs.
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Conducted usability testing + A/B experiments to refine layouts and user journeys.
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Impact: 6s faster load time, 20% deeper sessions, higher bid conversions across $1Bn listings base.
AI/ML Personalization & NLP Q&A
“Leveraged AI/ML to personalize user journeys and automate support with NLP.”
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Designed personalized property recommendation journeys using Salesforce Einstein.
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Integrated an NLP-powered Q&A system to reduce support friction.
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Impact: 25% more registrations, 15% higher email engagement, 5K+ support tickets deflected per quarter.
